The Story

Samuday Craft is a Brand which provides handmade products made by rural artisans of Hardoi district, Uttar Pradesh. The overall objective of the project is to provide livelihood opportunity to the rural women and reviving the existing craft and to create an alternative source of income, especially for the women of Self Help Groups. Addressing the low literacy rates and non-appreciable health condition, we have successfully managed to engage them outside their routine work with Handicraft. These artisans are trained on the skills involved with crafting finished products for the market. Today, more than 500 skilled women artisans are being trained under this intervention, and currently, 287 women are working with us under production. They are not only supporting their families economically but are being the face of change for other women.

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